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Use CaseGovernment & Public Sector / Public services

Personalise public services to target individual citizens depending on situation

Personalise public services to target individual citizens based on multiple data sources (mobile, social media, location, etc). Building up long term data sets on individuals is a growing trend - and one that raises potentially signficant issues alongside the opportunities presented.

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Revenue
Revenue - Personalisation
£
Cost
Cost - Optimise resource allocation
Description

Personalise public services to target individual citizens depending on situation

Benefits & ROI

0.8

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Source: mckinsey.com · Editor: original-sdg
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