Use Case Library
Use CaseTransportation & Logistics / Airlines

Personalise flight recommendations to target individual consumers in time sensitive and dynamic market

Personalise product recommendations to target individual consumers reflecting multiple pricing, product and service preference indicators. The time sensitive nature of the product offering increases the need to find an appropriate market-clearing price.

Revenue
Revenue - Product optimisation
Revenue
Revenue - Pricing optimisation
Revenue
Revenue - Better targeting
Description

Personalise flight recommendations to target individual consumers in time sensitive and dynamic market

Benefits & ROI

0.4

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Source: mckinsey.com · Editor: original-sdg
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