Description
Identify next best offer in customer journey to drive desired behaviour
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Source: kaggle.com · Editor: original-sdg
Use CaseMarketingConsumer & Retail / Retail general
Identify next best offer in customer journey to drive desired behaviour
Predict and promote the next appropriate offer for a customer to maximise chance of driving desired behaviour (e.g. sales, click-through, retention offer acceptance etc).
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Revenue
Revenue - Higher response rates
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Revenue
Revenue - Customer proposition optimisation (content)