Use CaseMarketingConsumer & Retail / Retail general

Analyse market basket information to optimise cross-selling and upsell

Analysing the basket of products that consumers purchase - typically in one go but also on a broader timeline - provides ample data to enable predictions on potential cross-selling and repeat purchases.

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Revenue

Revenue - Sales effectiveness improvement

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Revenue

Revenue - Customer proposition optimisation (content)

Description

Analyse market basket information to optimise cross-selling and upsell

Linked Case Studies

Case Study

HARPS

Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning

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Case Study

Rooms To Go

''Rooms to go'' uses Machine Learning to offer tailored add-on options to customers

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Source: kaggle.com · Editor: original-sdg