Use Case Library
Use CaseMarketingConsumer & Retail

Subvert ad blocking software

In the race between online marketers and people keen to avoid being marketed to neural networks have been deployed to subvert ad blocking software (by, for example, working out which images might avoid being blocked). Ad blocking software has increasingly deep penetration amongst consumers which poses a challenge to online publishers. Subverting ad blockers is unlikely to be the last lap in this particular race.

Other
Revenue - New customer discovery
Other
Cost - Improved advertising efficiency
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