Description
Identifying new customer growth segments and opportunities
Technology & data
*** check categry and function
Key considerations
Upside3
Linked Case Studies
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Kreditech
Kreditech determines credit worthiness of thin file customers by analysing the way they use internet, social media data, location data and past behaviour, using machine learning
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Watchfinder
Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics
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Editor: sdg