Executive Overview
Discover new trends in content consumption patterns
Key Considerations
Impact1.2
Use CaseConsumer & Retail
Discover new trends in content consumption patterns
Discover new trends in consumption patterns (e.g., viral content). Increasingly this sort of data-driven approach is driving editorial decisions - potentially to the detriment of risk-taking originality.
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Other
Data - Data mapping / labelling
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Other
Revenue - New customer discovery
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Other
Revenue - Better targeting