Determine bookmaking odds for sports and other events

Sports betting is a hugely growing area, where increased data volumes on individual, team performance and market statistics means machine learning can build betting odds for bookmakers - and also for bettors to attempt to game the odds offered. Some areas - reading human emotions mid-game for example - remain harder to access reliably. This creates the opportunity to offer more targeted products (for example: chances of a given player scoring in the next x minutes).