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Use CaseMarketing

Optimise price and promotion offering by individual or segment

Determine and optimise the effectiveness of product or service discounts by customer segments.

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Revenue
Revenue - Pricing optimisation
£
Cost
Cost - Improved advertising efficiency
Description

Optimise price and promotion offering by individual or segment

Linked Case Studies
Case Study
ShopAtHome
ShopAtHome Increases its marketing material open rate by 23% and click-through rate by 30% with machine learning
→
Case Study
Cardlytics
Cardlytics drives 15-20% response rates to personalised promotions by machine learning analysis of the purchase history of over 100m consumers
→
Case Study
Houghton Mifflin Harcourt (HMH)
HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning
→
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Source: kaggle.com · Editor: original-sdg
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