Description
Identify target patient subgroups that are underserved or underdiagnosed
Benefits & ROI
0.7
←Back to Use Case Library
Source: mckinsey.com · Editor: original
Use CasePharma & Biotech / Pharma & Biotech
Identify target patient subgroups that are underserved or underdiagnosed
Identify target patient subgroups that are underserved or not diagnosed to support creation / deployment of a mitigation strategy
🛡
Risk reduction
Risk reduction - Patient outcomes
⚙
Revenue
Revenue - New customer discovery
⚙
Revenue
Revenue - Better targeting