AI Use Case
Track consumer visit to physical location following digital advertising offering
Understanding the link between digital spending and real world reactions by consumers - in this case seeing an online ad and then going in to a store - is one of the holy grails of advertising. Machine learning makes the inherent data scale and connections behind this manageable. However, getting the right partnerships and data capture approach as well as consumer acceptance and data privacy right will be the key to long term commercialisation.
Function
Marketing
Digital Marketing
Benefits
Revenue - New customer discovery,Cost - Improved advertising efficiency
Case Studies
Spotify~Spotify measures effectiveness of digital ads on foot traffic in real world locations with machine learning,Audi~Audi increases dealership visits by 31% following targeted marketing using AI
Potential Vendors
Foursquare Enterprise,LoopMe
Industry
Technology
Internet Services Consumer
Data Sets
Time series
AI Technologies