AI Use Case
Predict individual demographics using facial recognition
Using cameras in, for example, retail sites to categorise potential customer's demographic data - typically sex and age. This potentially raises customer response, ethical and legal issues, unless carefully managed.
Function
Marketing
Customer Management
Benefits
Data - Data mapping / labelling,Revenue - Better targeting
Case Studies
Cadillac Fairview~Cadillac Fairview suspends usage of facial recognition software to predict demographic information of customers in shopping centres
Potential Vendors
Mappedin
Industry
Financial Services
Banking
Data Sets
Images,Video
AI Technologies
ML Task - Prediction - Annotation,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Regression,Product Type - Vision - Face Identification,Product Type - Vision - Face Detection,Machine Learning (ML)