AI Use Case

Personalise strategy to target individual consumers

Personalise strategy to target individual consumers based on multiple data sources (mobile, social media, location, etc.)

Function

Marketing

Campaign Management

Benefits

Revenue - Customer proposition optimisation (content),Revenue - Better targeting

Case Studies

Carrefour~Carrefour increased online sales by targeting customers on multiple devices ,Nordstrom~Nordstrom offers multi-channel services to customers while proactively monitoring performance and customer activity across channels with AI enabled analytics ,TGI Friday's~TGI Friday's increases happy hour revenue by 70% through ad campaign personalisation based on app users' social media posting,Dorchester Collections~Dorchester Collections personalises guest experience with machine learning analytics,"Trulia~Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision"

Potential Vendors

Appier,Dynatrace,Conversable

Industry

Data Sets

Structured / Semi-structured,Time series,Text

AI Technologies

Machine Learning (ML)