AI Use Case
Personalise loyalty programs and promotional offerings to individual customers
Personalise loyalty programs and promotional offerings to individual customers - typically this will involve balancing availability of time-sensitive supplier capacity (e.g. airline seats) with customer demand and preference profile
Function
Marketing
Customer Management
Benefits
Revenue - Customer engagement,Revenue - Customer proposition optimisation (content),Revenue - Pricing optimisation
Case Studies
Caesars Entertainment~Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning,Caesars Entertainment~Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision ,"Caesars Entertainment~Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments",Domino's Pizza~Domino's Pizza uses image recognition to award customer loyalty points based on photos
Potential Vendors
Industry
Transportation
Airlines
Data Sets
Structured / Semi-structured
AI Technologies
Machine Learning (ML),ML Task - Grouping - Clustering,ML Task - Action Selection - Reinforcement Learning ,ML Task - Prediction - Generation