AI Use Case
Optimise campaign creative mix
Identify which ad marketing promotions and campaigns are most effective in driving customer traffic, engagement. Use attribution analysis to optimise marketing mix.
Function
Marketing
Campaign Management
Benefits
Revenue - Higher response rates,Revenue - Sales effectiveness improvement,Revenue - Customer proposition optimisation (content),Cost - Improved advertising efficiency,Cost - Better targeted spend (eg marketing)
Case Studies
Alibaba Group~Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning"
Potential Vendors
Adgorithms
Industry
Data Sets
Structured / Semi-structured,Audio,Text,Images,Video
AI Technologies
Machine Learning (ML)