AI Use Case

Optimise aggregate marketing mix and marketing spend

Optimise aggregate marketing mix and marketing spend, typically focused on digital channels

Function

Marketing

Campaign Management

Benefits

Revenue - Sales effectiveness improvement,Cost - Better targeted spend (eg marketing)

Case Studies

Danske Bank~Danske Bank improved marketing campaign hit rate by 400% by using machine learning to identify preferred means of communication ,Alibaba Group~Alibaba improves online ad performance by 45% using reinforcement learning to optimise real time bidding

Potential Vendors

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML)