AI Use Case
Monitor customer sentiment through analysing social media
Model, determine and monitor the sentiment of customers across touch-points to identify general trends of satisfaction
Function
Marketing
Customer Management
Benefits
Revenue - Customer retention,Revenue - Churn risk reduction,Data - Data enhancement
Case Studies
"Wunder2~Wunder2, a British cosmetic brand startup analysed 500,000 customer Facebook posts with natural language processing capabilities to better understand customer sentiment and concerns ",Adore Me~Adore Me generates product insights by determining customer sentiment with a 92% accuracy based on natural language processing analysis of thousands of reviews ,Facebook~Facebook attemps to assess suicide risk of its users based on their public posts on the platform using AI
Potential Vendors
IBM Watson,Yotpo
Industry
Data Sets
Structured / Semi-structured,Text,Audio,Images,Video
AI Technologies
Product Type - NLP - Text Sentiment Analysis,Product Type - NLP - Natural Language Generation,Product Type - Natural Language Processing (NLP)