AI Use Case

Identify next best offer in customer journey to drive desired behaviour

Predict and promote the next appropriate offer for a customer to maximise chance of driving desired behaviour (e.g. sales, click-through, retention offer acceptance etc).

Function

Marketing

Merchandising

Benefits

Revenue - Higher response rates,Revenue - Customer proposition optimisation (content)

Case Studies

Potential Vendors

Industry

Consumer Goods And Services

Retail General

Data Sets

Structured / Semi-structured

AI Technologies