AI Use Case
Enhance business relationship management through generating customer insight and personalised recommendations
Enhance business relationship management through generating customer insight and personalised recommendations (improved information flow to operative through ML analysis / personalisation of product and proposition / recommendation - potential suppliers include Accenture, Squirro)
Function
Marketing
Customer Management
Benefits
Revenue - Sales support (eg information),Revenue - Sales effectiveness improvement,Revenue - Customer engagement
Case Studies
Investec~Investec achieved a 32% return on implementing an automated research platform from Squirro which generates insights from real-time data
Potential Vendors
Squirro
Industry
Financial Services
Investment Banking And Investment Services
Data Sets
Structured / Semi-structured
AI Technologies
Machine Learning (ML),ML Task - Grouping - Clustering,Traditional AI