AI Use Case

Discover new trends in content consumption patterns

Discover new trends in consumption patterns (e.g., viral content). Increasingly this sort of data-driven approach is driving editorial decisions - potentially to the detriment of risk-taking originality.

Function

Benefits

Data - Data mapping / labelling,Revenue - New customer discovery,Revenue - Better targeting

Case Studies

Yahoo!~Yahoo! researchers investigate optimising click-through rates by predicting optimal news story to feature online,Associated Press~The AP informs its news stories with analysis of Twitter users' engagement with the US president's tweets using machine learning ,Toutiao~Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning

Potential Vendors

Cortico

Industry

Consumer Goods And Services

Media And Publishing

Data Sets

Structured / Semi-structured,Text,Images,Video,Audio

AI Technologies

Machine Learning (ML),ML Task - Grouping - Clustering