AI Use Case
Create text based content optimised for customers and consumers
Create content optimised to customers and consumers, driven by data captured from multiple inputs ranging from commercial process stage (e.g. discovery or closure), web history or third party data sources.
Function
Marketing
Creative And Brand
Benefits
Revenue - New service,Revenue - Higher response rates,Revenue - Personalisation
Case Studies
BookIt~BookIt achieves a 20% revenue increase by driving new traffic into the website using machine learning,Disciplined Growth Investors~DGI improves customer service by providing portfolio commentary generated using natural language processing,"Delta Faucet~Delta Faucet increases page views per person by 49% by delivering one-to-one marketing experience to 500,000 customers using AI generated or curated content",Triumvirate Environmental ~Triumvirate Environmental curates 70% of marketing content to resonate better with target audience using natural language processing and machine learning,Siemens~Siemens develops a platform to provide AI-generated headlines and content suggestion for its communications writers,Choosy~Choosy plans to design and sell apparel according to popular social media trends ,"Orlando Magic~Orlando Magic automatically generates personalised in-app and email messages to each one of their fans, boosting season ticket renewals",Apple~Apple iOS 10 creates thematic movies from user photos using facial recognition while remaining low latency
Potential Vendors
Google,Onespot
Industry
Data Sets
Text,Structured / Semi-structured
AI Technologies
ML Task - Prediction - Generation,Product Type - NLP - Natural Language Generation,Machine Learning (ML),Product Type - Natural Language Processing (NLP)