AI Use Case

Collate, visualise and explain marketing analytics

Connecting marketing data and KPIs automatically potentially empowers cross-functional team working (and broader management buy-in) through enabling stronger data visualisation.

Function

Marketing

Campaign Management

Benefits

Data - Data visualisation

Case Studies

USAA~USAA improves employee efficiency by automating composition of summaries of key metrics using Narrative Science's natural language generation,"Shiseido~Shiseido, a Japanese cosmetics company, builds more complete and queryable customer profiles and segmentation using AI and natural language processing"

Potential Vendors

Narrative Science,Salesforce,Equals3

Industry

Data Sets

Structured / Semi-structured,Time series

AI Technologies

Machine Learning (ML),Product Type - NLP - Natural Language Generation