Financial Services
AI Use Cases
Automate personal finance management such as sending loan payments automatically
Banking
Automate personal finance management (e.g. loan repayments by personal agents). This might be a consumer-downloadable app that syncs with their banking products to support achievement of personal financial goals. This might include automating savings for consumer by forecasting wallet availability based on customer spending habits and preferences. A typical use case deployment is a "rounding up" function on a digital payment - so a $3.63 payment triggers a round up to $4.00, automatically depositing 37 cents in a specified savings account.
Evaluate customer credit risk by capturing consumer behaviour during online application process
Banking
Evaluate customer credit risk using application and other relevant data to improve accuracy and reduce unconscious bias in real-time underwriting decisions. Signals may vary - for example signs of hesitation whilst form filling may indicate a higher propensity for fraud.
Deliver "digital human" conversational interface with customers in physical locations
Banking
Conduct "digital human" conversational interface with customers in physical locations (e.g. banks such as Natwest, soul machines). The aim is to provide effectively online functionality via some form of automated, robotic interface.
Optimise retail network based on demand modelling
Banking
Optimise retail network locations based on multiple signals of demand (e.g., social data, footfall, transactions). This would - for example - help a retailer to plan their expansion in to a new market. Alternatuvely this might enable cost savings across a retail banking operation where it would likely cover both branches and ATMs - at the risk of medium to long term revenue loss and potential negative customer and press reaction.
Detect potentially fraudulent or nefarious users
Banking
Detect potentially fraudulent or nefarious users (e.g. individuals under sanctions, investigation etc) through pattern matching of structured and unstructured data on transactions from different sources, such as phone numbers, addresses, company directors and news reports (HSBC, Quantexa, Silent Eight)
Evaluate customer credit risk using application and other relevant data for faster and more efficient decisions
Banking
Evaluate customer credit risk using application and other relevant data for faster and more efficient decisions - frequently with a turnaround time measured in seconds. This offers the potential for traditionally-underserved customer groups to be offered products.
Manage brand reputation by scanning social media to discover references to the company or products or key individuals
Banking
Manage brand reputation by scanning social media to discover references to the company or products or key individuals. This may be supported with sentiment analysis - although this can potentially be misleading (e.g. 'humorous' memes can be misinterpreted).
Identify and categorise known customers when they enter physical retail site to ensure prioritised service
Banking
Identify and categorise known customers when they enter physical retail site to ensure prioritised service (e.g. alerting relationship management team to premier customers). This has to be carefully (and legally) managed to ensure customer sensitivities around product deployment,.
Recognise unstructured text, e.g. handwriting, in documents to extract information to streamline processes like account creation, loan and insurance origination and documentation
Banking
Recognise documents (eg handwriting) to extract information to streamline functions like account creation, loan and insurance origination and documentation. This is especially useful with high volume consumer products.
Enhance risk modelling and stress testing by discovering interactions in the financial system
Banking
Enhance risk modelling and stress testing by discovering interactions in the financial system. This increases model robustness and strengthens it. Transparency may be an issue as the interlocked drivers become harder and harder to explain -although this has potential regulatory issues.