Consumer Goods And Services
AI Use Cases
Optimise release dates and location targeting for film launch rollouts
Media And Publishing
Optimise release dates and location targeting for film (or movie) launch rollouts. Typically this will involve analysing consumer data such as social media traffic and search patterns to ascertain interest and 'word of mouth' on the product.
Optimise website paywall proposition to maximise subscriber conversion rates
Media And Publishing
Building subscriber income is a key part of many media publisher strategies - especially as print disappears, online advertising pricing pressure increases and 3rd party traffic generators like social media sites or search engines change their algorithms at will. Whilst these conversion rates are typically in low single percentage points any increase can drive significant revenue to the bottom line. Typically the models will score customer propensity to respond to different types of advertising and commercial propositions, perhaps at different times, and offer these up accordingly. For many sites this will also drive the cut-off moment for free access. This is a shift to a more flexible variant on traditional Freemium (some content is free, some paid for), Metered (a certain amount is free) or Hard (everything is charged for) models.
Subvert ad blocking software
Media And Publishing
In the race between online marketers and people keen to avoid being marketed to neural networks have been deployed to subvert ad blocking software (by, for example, working out which images might avoid being blocked). Ad blocking software has increasingly deep penetration amongst consumers which poses a challenge to online publishers. Subverting ad blockers is unlikely to be the last lap in this particular race.
Customise media library catalogue images to drive user click through
Media And Publishing
Based on customer's media interests and viewing history, automate the creation of the media image (e.g. from a movie) that is most likely to drive click-through to the media product - although the technique has wider uses in optimising the purchase funnel in ecommerce.
Highlight likely issues like copyright infringement or audience age suitability in media content
Media And Publishing
Identify pertinent features like copyright infringement or audience age suitability in media content. This will support deployment of control tools (eg deletion) especially on high volume video viewing sites.
Personalise media content recommendations
Media And Publishing
Use customer behaviour pattern data to predict and recommend media content that customers will want to consume. This may be further optimised to business imperative - for example what will enhance likelihood of subscription renewal rather than instantaneous gratification.
Automatically classify businesses
Media And Publishing
Using AI to automatically classify businesses for inclusion in a corporate listing database. Key financial and business data will be categorised at the same time. This may be an initial step in building an investment process where other steps may also be automated (potentially with AI).
Automate presentation (for example of news reading) on TV and other media
Media And Publishing
Being a news anchor involves the single task of reporting - essentially reading out a script. Therefore, AI can work for automating news presentation on TV and other media, using natural language generation and processing.
Rank content for social media feeds
Media And Publishing
Successful social media sites tend to have more content available for users than all but the most addicted (and socially restricted) could possibly read. This means that they have to use multiple indicators to power the algorithms that rank the content displayed. In this they are in a constant battle to stay one step ahead of the content marketeers trying to game the system.
Personalise advertising and recommendations to target individual consumers
Media And Publishing
Personalise advertising and recommendations to target individual consumers. This might be based on a wide spectrum of data (mobile, social media, location, etc.) but much will be based on website analytics and tracking widget deployment.
Autogenerate captioning on video or audio files
Media And Publishing
Autogenerate captioning on video or audio files. This speech to text service potentially saves significant human effort but will work less well in languages that have not yet had the full research effort of - say - English and Chinese, where error rates remain a challenge.
Improve audio quality
Media And Publishing
Improving audio quality - for example by eliminating background noise or static - has numerous follow-on applications: helping deliver better outcomes from translation or hearing impairement support devices, delivering cleaner data for NLP products and providing better consumer experiences.
Create ersatz individual digital presence based on digital content capture
Media And Publishing
Use communication data - written and spoken - to construct a digital personality for ongoing remote interaction. Whilst largely a gimmick at this stage - able to capture tone of interactive style but little of any underlying thought processes - the potential for building out artificial constructs of departed loved ones, or simulacra of advisers or leaders may soon no longer be simply in the realm of science fiction.