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R And D

AI Use Cases

Predict new high value crop strain performance based on past crop trends, weather and soil data

Product Development

Predict new high value crop strain performance based on past crop trends, weather and soil data. Effectively speeds up traditional farming innovation but can face some PR challenges.

Predict market potential for new product proposition

Product Development

Predict market potential for new product proposition - e.g. based on product innovation. This may involve scanning social media feeds to understand consumer activity and react to emerging trends, for example in fashion. The analysis may be used for production planning, pricing or marketing purposes.

Collate and evaluate site data for architectural planning

Product Development

Capture, collate and visualise multiple sources of data to build projected site layouts for architectural purposes. Data sources will include geo-relevant public data sources, private data sets and potentially sensor data.

Collate data and evaluate potential architectural site remotely

Product Development

Collate data from multiple sources (public, private and potentially real time sensor includng aerial or even satellite imagery) to build a clear visualisation of potential building site. Can be used to assess potential risks, visualise opportunities and project planning issues.

Analyse social media data to evaluate architectural or planning impact of new developments

Product Development

Analyse social, traffic data to measure potential impact of new building developments. Modeled outcomes might indicate hazards (e.g. fire evacuation risks) or design features for consideration (e.g. siting of facilities etc)

Measure biometric and neurological response in product pre-testing

Product Development

Leveraging neuroscience and biometric sensors to understand how proposed content impacts on audience’s responses remains at an early stage of development. Marketing executives enjoy the quasi-scientific output and CFO's typically wince at the cost but AI potentially enables this to be scaled.

Improve audio quality

Product Development

Improving audio quality - for example by eliminating background noise or static - has numerous follow-on applications: helping deliver better outcomes from translation or hearing impairement support devices, delivering cleaner data for NLP products and providing better consumer experiences.

Accelerate drug discovery by automating research stages and data integration and analysis

Product Development

Researchers are taking advantage of computational power to analyse vast amounts of data on drugs and their interactions. Enhancing the drug research process by advancing data mining, integration and analysis as well as testing can result in quicker drug and cure discovery for known diseases.

Personalise product offerings to target individual consumers

Product Management

Personalise product offerings to target individual consumers based on multiple data sources (e..g mobile, social media, location, etc.) and historic / comparable behaviour patterns.

Enhance product and service offering

Product Management

Enhance offering by embedding AI tools and big data (e.g. improve search)

Scan social media to discover references to product and competitors for product management purposes

Product Management

Scan social media to discover references to product and competitors for product management purposes. This may include customer sentiment analysis on key product or service attributes.

Accelerate product discovery based on modelling of components

Product Management

Accelerate product discovery based on modelling of components - potentially millions of input options can be modelled to ascertain the most promising.

Enable gesture control user interface

Product Management

Interpret human gestures to add new modes of interactivity to products. Early consumer products have included gaming applications - but nothing has yet reached the levels shown in the Tom Cruise film 'Minority Report'.

Rank content for social media feeds

Product Management

Successful social media sites tend to have more content available for users than all but the most addicted (and socially restricted) could possibly read. This means that they have to use multiple indicators to power the algorithms that rank the content displayed. In this they are in a constant battle to stay one step ahead of the content marketeers trying to game the system.

Create new products

Product Management

Determine whether there are new product opportunities by rethinking data and tools.

Better understand product usage

Product Management

Uncover product usage insights to support product development process to improve products. May also be used to support customer service outlets and model use cases for new propositions.

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