R And D
AI Use Cases
Predict market potential for new product proposition
Product Development
Predict market potential for new product proposition - e.g. based on product innovation. This may involve scanning social media feeds to understand consumer activity and react to emerging trends, for example in fashion. The analysis may be used for production planning, pricing or marketing purposes.
Collate data and evaluate potential architectural site remotely
Product Development
Collate data from multiple sources (public, private and potentially real time sensor includng aerial or even satellite imagery) to build a clear visualisation of potential building site. Can be used to assess potential risks, visualise opportunities and project planning issues.
Analyse social media data to evaluate architectural or planning impact of new developments
Product Development
Analyse social, traffic data to measure potential impact of new building developments. Modeled outcomes might indicate hazards (e.g. fire evacuation risks) or design features for consideration (e.g. siting of facilities etc)
Measure biometric and neurological response in product pre-testing
Product Development
Leveraging neuroscience and biometric sensors to understand how proposed content impacts on audience’s responses remains at an early stage of development. Marketing executives enjoy the quasi-scientific output and CFO's typically wince at the cost but AI potentially enables this to be scaled.
Improve audio quality
Product Development
Improving audio quality - for example by eliminating background noise or static - has numerous follow-on applications: helping deliver better outcomes from translation or hearing impairement support devices, delivering cleaner data for NLP products and providing better consumer experiences.
Accelerate drug discovery by automating research stages and data integration and analysis
Product Development
Researchers are taking advantage of computational power to analyse vast amounts of data on drugs and their interactions. Enhancing the drug research process by advancing data mining, integration and analysis as well as testing can result in quicker drug and cure discovery for known diseases.
Scan social media to discover references to product and competitors for product management purposes
Product Management
Scan social media to discover references to product and competitors for product management purposes. This may include customer sentiment analysis on key product or service attributes.
Rank content for social media feeds
Product Management
Successful social media sites tend to have more content available for users than all but the most addicted (and socially restricted) could possibly read. This means that they have to use multiple indicators to power the algorithms that rank the content displayed. In this they are in a constant battle to stay one step ahead of the content marketeers trying to game the system.