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Marketing

AI Case Studies

DeepMagic

Customer Management

DeepMagic offers a fully automated retail pop-up store which uses facial and image recognition to identify customers and determine what they pick up and put down

Consumer Goods And Services

Stitch Fix

Customer Management

Stitch Fix assists personal stylist staff in choosing matching clothing items for customers by filtering products to closely match customer preference using recommendation algorithms

Consumer Goods And Services

Proven

Customer Management

Proven offers personalised skincare products with the use of machine learning

Consumer Goods And Services

Bodybuilding.com

Customer Management

Bodybuilding.com improves app engagement through personalized narratives about user’s weekly workouts using NLG and machine learning.

Consumer Goods And Services

Caesars Entertainment

Customer Management

Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning

Consumer Goods And Services

Caesars Entertainment

Customer Management

Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision

Consumer Goods And Services

Investing Channel

Customer Management

Investing Channel increased campaign content engagement 4x by optimising target audiences with real-time data using Nielsen AI

Consumer Goods And Services

Norwegian Air Shuttle ASA

Digital Marketing

Norwegian increases public awareness of new new non-stop routes by 94% with the use of AI

Transportation

Baidu

Digital Marketing

Baidu improves ad targeting for its online users resulting in increased advertising revenue through deep learning

Technology

Yelp

Digital Marketing

Yelp optimises visual interaction with users on its web page using deep learning to auto identify cover pictures as well as classify photos from the millions of pictures uploaded by users

Technology

sp.a

Digital Marketing

Belgian political party sp.a creates deepfake video of US President Donald Trump

Public And Social Sector

YouFirst

Digital Marketing

YouFirst optimises video campaign and brand strategy through emotion tracking

Professional Services

Delta Faucet

Digital Marketing

Delta Faucet increases page views per person by 49% by delivering one-to-one marketing experience to 500,000 customers using AI generated or curated content

Industrials

Truss

Digital Marketing

Truss provides tailored commercial real estate listings to users using AI chatbot

Financial Services

Kanetix Ltd

Digital Marketing

Kanetix increased auto insurance conversion transaction rates by 13% using a predictive platform to target users

Financial Services

American Express

Digital Marketing

American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs

Financial Services

Airbnb

Digital Marketing

Airbnb increased similar property listing recommendations click-through rates by 21% with machine learning embeddings

Consumer Goods And Services

BookIt

Digital Marketing

BookIt achieves a 20% revenue increase by driving new traffic into the website using machine learning

Consumer Goods And Services

Hawaii’s State Tourism Authority

Digital Marketing

Hawaii's tourism authority uses emotion recognition to understand customer emotions and personalise travel offers based on their likes and dislikes

Consumer Goods And Services

Adidas

Digital Marketing

Adidas improves online outfit recommendations with the use of machine learning

Consumer Goods And Services

Burberry

Digital Marketing

Burberry launches a new feature for mobile app allowing users to add “Burberry-inspired” drawings using AR

Consumer Goods And Services

Global Retailer

Digital Marketing

One of the world’s biggest retailers recommends groceries to online shoppers

Consumer Goods And Services

Taobao

Digital Marketing

Taobao uses Alibaba Group's image search feature to allow app users to search for products by user uploaded image

Consumer Goods And Services

eBay

Digital Marketing

eBay sees 1B USD in incremental sales per quarter using machine learning for search, inventory managemet and other functions

Consumer Goods And Services

Hourglass Cosmetics

Digital Marketing

Hourglass Cosmetics debuts an interactive way to demonstrate its flagship product's virtual skin perfection using a virtual hologram assistant

Consumer Goods And Services

L’Oreal

Digital Marketing

L’Oreal’s Makeup Genius app allows customers to see how the make up will look on them using augmented reality

Consumer Goods And Services

ModiFace

Digital Marketing

ModiFace enhances its AR app by enabling voice conversations with customers using natural language processing

Consumer Goods And Services

My Beauty Matches

Digital Marketing

My Beauty Matches drives higher conversion rates and life time value for retail partners using machine learning to personalise customer recommendations

Consumer Goods And Services

Sephora

Digital Marketing

Sephora's mobile app identifies cosmetics products used in images

Consumer Goods And Services

Stitch Fix

Digital Marketing

StitchFix identifies best matching personal stylists for each customer using machine learning to better serve its 2.2m customers

Consumer Goods And Services

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