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Marketing

AI Case Studies

Lufthansa

Creative And Brand

Transportation

Lufthansa launches interactive ads to attract new customers using natural language processing

Logojoy

Creative And Brand

Professional Services

Logojoy uses machine learning to design logos based on customer preference

Tailor Brands

Creative And Brand

Professional Services

Tailor Brands creates, schedules, and optimizes content to share on social networks

Trulia

Creative And Brand

Financial Services

Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision

WRi

Creative And Brand

Wri undercovers counterfeit stock trading with the use of machine learning

Virgin Holidays

Creative And Brand

Consumer Goods And Services

Virgin Holidays increased email open rates by 2 percentage points by automating their composition and testing

Adidas

Creative And Brand

Consumer Goods And Services

Adidas learns from its consumers' design creation to better anticipate future demand trends using machine learning

Alibaba Group

Creative And Brand

Consumer Goods And Services

Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning

Alibaba

Creative And Brand

Consumer Goods And Services

Alibaba's marketing arm is producing 20,000 lines of copywriting per second with machine learning and natural language processing

Coop UK

Creative And Brand

Consumer Goods And Services

The UK Co-op improved website conversation by 11% using an artificial intelligence powered marketing platforms

20th Century Fox

Creative And Brand

Consumer Goods And Services

20th Century Fox and IBM Research reduce movie marketing production time by using machine learning to select scenes for a movie trailer

Netflix

Creative And Brand

Consumer Goods And Services

Netflix optimises image selection for video merchandising using computer vision to segment video into frames with key elements

PGA Tour

Creative And Brand

Consumer Goods And Services

PGA Tour aims to enhance television broadcasts of its tournament and automate content creation with AI

US Open Tennnis

Creative And Brand

Consumer Goods And Services

US Open speeds up tennis match highlight availability on its app by 2-10 hours through automating video selection process

Aucnet

Creative And Brand

Consumer Goods And Services

Aucnet, a Japanese car auction service, automatically classifies cars and uploads images to an online auction site saving over 50,000 man hours annually

United Airlines

Customer Management

Transportation

United Airlines manages overbooking issues and last minute changes in flyer travel plans with machine learning

Virgin Australia

Customer Management

Transportation

Virgin Australia cuts down the time it takes to build predictive models by up to 90% while boosting accuracy by up to 15% with machine learning

T-Mobile

Customer Management

Telecommunications

T-mobile reduces churn by up to 50% by identifying and retaining highly-influential 'tribe leader' customers with advanced predictive modelling

Epson

Customer Management

Technology

Epson America increases engagement and marketing qualified leads by 240% and 75% respectively with AI-powered sales assistant

Facebook

Customer Management

Technology

Facebook shuts down its virtual assistant chabot experiment as it proves it cannot live up to the difficulty of the tasks it is asked to perform

UK Registered Charity

Customer Management

Public And Social Sector

A UK registered charity predicts visitor flow to its building with Markov chain algorithms

Cigna

Customer Management

Healthcare

Cigna to identify at-risk patients from laboratory results and clinical diagnostic data, and offer early treatment options using machine learning

Morgan Stanley

Customer Management

Financial Services

Morgan Stanley automates composition of reassuring emails for clients when adverse financial events occur

Admiral

Customer Management

Financial Services

Admiral automobile insurance planned to offer discounts to drivers based on data in their Facebook profiles but were prevented by Facebook

Allstate

Customer Management

Financial Services

Allstate is offering pay-as-you-drive plans based on measurement and analysis of customer real-time driving behaviour resulting in up to 30% reduction in premiums

Blue Cross Blue Shield

Customer Management

Financial Services

Blue Cross Blue Shield predicts individual propensity for opioid abuse with 85% accuracy to modify insurance pricing and support appropriate interventions using machine learning analytics

Aviva

Customer Management

Financial Services

Aviva offers up to 30% discounts on insurance premiums based on actual driving behaviour that is monitored and analysed through machine learning

Branch

Customer Management

Financial Services

Branch grants loans to app users based on alternative data including contacts, social media, and call history and machine learning to assess credit risk

LendUp

Customer Management

Financial Services

LendUp has built a machine learning driven platform to encourage debt holders to make payments using personalised reminders, offers and repayment plans

OCBC Bank

Customer Management

Financial Services

OCBC Bank improves customer service by using facial recognition to automatically identify premier customers and their banking preferences

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