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Marketing

AI Case Studies

LG

Campaign Management

Technology

LG maximises consumer engagement with ad video using machine learning and machine vision

Alibaba Group

Campaign Management

Consumer Goods And Services

Alibaba improves online ad performance by 45% using reinforcement learning to optimise real time bidding

ShopAtHome

Campaign Management

Consumer Goods And Services

ShopAtHome Increases its marketing material open rate by 23% and click-through rate by 30% with machine learning

Heineken

Campaign Management

Consumer Goods And Services

Heineken invests in more engaging marketing material with machine vision and machine learning

Mars Inc.

Campaign Management

Consumer Goods And Services

Mars Inc improves ad performance with computer vision and machine learning

US Open Tennnis

Campaign Management

Consumer Goods And Services

US Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open

Danske Bank

Channel Marketing

Financial Services

Danske Bank improved marketing campaign hit rate by 400% by using machine learning to identify preferred means of communication

Cosabella

Channel Marketing

Consumer Goods And Services

Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning

The North Face

Channel Marketing

Consumer Goods And Services

The North Face improves omnichannel experience increasing customer satisfaction and loyalty with natural language processing

Ikea

Channel Marketing

Consumer Goods And Services

IKEA launches an app that lets users see what furniture would look like in their own home using augmented reality

Stonewall Kitchen

Channel Marketing

Consumer Goods And Services

Stonewall Kitchen improved email open and conversion rates by 10 and 4% respectively through predictive modelling

Westwing

Channel Marketing

Consumer Goods And Services

Westwing, analyzes cross-device integration data using Google analytics in order to market consumers more effectively.

Carrefour

Channel Marketing

Consumer Goods And Services

Carrefour increased online sales by targeting customers on multiple devices

Caesars Entertainment

Channel Marketing

Consumer Goods And Services

Caesars Entertainment improves email open rates by 12% and click-throughs by 24% by personalising content using deep learning

First Book

Channel Marketing

Consumer Goods And Services

First Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learning

NBCUniversal

Channel Marketing

Consumer Goods And Services

NBCUniversal pilots machine learning to analyse ad placement during its shows with a 64% jump in message memorability

Special Olympics Missouri

Communications

Public And Social Sector

Special Olympics Missouri increases new donor retention with AI-enabled data analytics

Triumvirate Environmental

Communications

Public And Social Sector

Triumvirate Environmental curates 70% of marketing content to resonate better with target audience using natural language processing and machine learning

Allen & Overy

Communications

Professional Services

Allen & Overy monitors legal press and media with machine learning

Siemens

Communications

Industrials

Siemens develops a platform to provide AI-generated headlines and content suggestion for its communications writers

CenturyLink

Communications

Financial Services

CenturyLink uses email based conversational agents to automatically contact, nurture, qualify and assign hot leads to sales reps with a 2000% ROI

Aegon

Communications

Financial Services

Aegon monitors spokespeople, competitors and industry topics using machine learning

Large European Bank

Communications

Financial Services

A large european bank identifies issues in post-trade operations by analysing mailboxes with the use of machine learning

Cardlytics

Communications

Financial Services

Cardlytics drives 15-20% response rates to personalised promotions by machine learning analysis of the purchase history of over 100m consumers

Dorchester Collections

Communications

Consumer Goods And Services

Dorchester Collections personalises guest experience with machine learning analytics

1-800 Flowers

Communications

Consumer Goods And Services

1-800 Flowers deploys chatbots to offer a personalised gift buying experience that will increase customer engagement and sales

Sears

Communications

Consumer Goods And Services

Sears exceeded the target customer numbers in 50% less time by better segmenting customers to improve loyalty programme and marketing campaign effectiveness with machine learning

Jaeger-LeCoultre

Communications

Consumer Goods And Services

Jaeger-LeCoultre offers personalised recommendations that match items in cart or those bought previously, using chatbot service

GoDiva

Communications

Consumer Goods And Services

Godiva boosts website wide customer conversion rate by 24% by offering personalised recommendations to online visitors using machine learning

Orlando Magic

Communications

Consumer Goods And Services

Orlando Magic automatically generates personalised in-app and email messages to each one of their fans, boosting season ticket renewals

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